Projects

Dynamics Solution and Technology | 2022

Role: Content Lead/ Digital Editor 

The challenge

• Develop a comprehensive organic SEO content strategy to enhance user intent and increase lead generation (and convert B2B clients) across all channels. Also, lead a team of content writers (training included) to increase LinkedIn community was a task as Content and business editorial Lead.

• Establish brand positioning as a leading Microsoft Gold Partner from scratch in competitive markets (Gulf, MENA, and the UK) through targeted digital transformation or SAAS content and data-driven product(s) marketing.

• Launch and manage employer branding initiatives through BTL campaigns, including Corporate Social Responsibility (CSR) project, bootcamps, and university talent events.

Actions

• Orchestrated content production and publishing, designed cross-channel content strategies from digital to BTL, and launched the 'Connect by DST' newsletter.

• Implemented Organic SEO-driven content strategy for Blogs, LinkedIn campaigns in 2022.

• Collaborated with Microsoft Dynamics 365 experts and cross-functional teams including design to develop impactful content marketing campaigns and managed community growth based on data.

• Initiated and executed CSR activities in Pakistan and conceptualized initiatives for the Gulf head office.

• Presentations along with product Pre-sale team

Outcomes

• Increased lead generation exponentially by 60%, generating multimillion revenue, and achieved a 40% conversion rate for the newsletter and blogs.

• Successfully executed Corporate Social Responsibility (CSR) activities and enhanced DST’s digital brand reputation by 75%, expanded community organically from 2.8k to 9k on LinkedIn in the year 2022, and significant increase in newsletter subscribers.

• Positioned DST as a leading digital transformation services provider in the UAE and KSA .

• Collaborated with Microsoft Dynamics 365 experts and cross-functional teams to develop and implement impactful product marketing campaigns, contributing to Presale efforts for the DS HR & Payroll App through high-quality content, presentations within frameworks.